Latest Designs
1
Product Innovation
VICKS SOOTHER
Design and conceptualisation of new product innovation
2
Packaging Design
VICKS LAVENDER RANGE
Packaging design of the newly launch Vicks lavender range
3
GTM POSM
VICKS ANZ
In-store display ideation and execution for Vicks
About
Me
I am self-motivated, articulate and quality-minded designer with a Bachelor’s Degree in Industrial Design. I started as a product and toy designer then entered the field of Events and Retail gaining deep expertise in designing engaging retail displays, visual merchandising creative, immersive exhibitions and commercial experiences. In my role as Design Manager at P&G Personal Healthcare I am a strategic partner to the Regional Brand team, co-creating 360 campaign content for Brands like Vicks, Voost, Neurobion, Sangobion and many more to enhance brand’s value proposition.
Being in the creative industry for the past 15 years, I believe that I’ve already attained a 360 mindset when creating designs and campaigns.
I incorporate design strategy with integrated planning process to ensure that both design and business objectives are met. I have a deep understanding of the business objective and still manage to come up with creative solutions that moves beyond just aesthetics.
The creative thinking process and implementation is mistaken to be easily achieved. But in reality, the process of learning about a brand and understanding its objectives and challenges, and being familiar with industry practices is quite a work but is something that i have learned as i’ve immersed myself in various projects and dealing with clients. I have broadened my expertise when in comes to finding a purpose in every design output while maintaining a high quality standard that every hands-on designer is passionate about.
My
Capabilities
Disruptive
Retail Displays
Treasury Wine Estates
An exclusively designed in-store product displays for a wide range of categories within travel retail and consumer goods. A 360 strategic structural design which provides engaging navigation about the products.
Distinctive
Product Design
Treasury Wine Estates
A craft design with artistic form, usability and functionality uniquely produced for an exclusive brand campaign.
Engaging
Commercial Space
Concha Y Toro
A unique design for commercial retail spaces, events and exhibition for any brand launch. Strategically planned and executed structures that provides an immersive experience which gives consumer an exclusive discovery about the product and brand.
Immersive
Brand & Product Experience
Christian Louboutin
Conceptualisation and Design Execution of Virtual Brand Launch for Christian Louboutin.
FEATURED:
My Journey
Design Manager
P&G International SG
Junior Art
Director
VMSD Singapore
Head of Design
Inspify
Design Lead
GSK Singapore
Associate Design Director
Events Designer
SPOC Solutions Singapore
Toy Designer
Global Procurement Philippines
Product Designer
Ayala Museum Philippines
Filtr Singapore (Purple Singapore)
Snr Retail Designer
Circlesquare Singapore
Brands
I've worked on
My
Works
This is the backbone of my creativity.
A sneak peak of my sleepless nights, frustrations, skillset and triumphs.
Design is never subjective to a passionate and strategic designer.
Concepts that have gone through process of thinking.
It’s not about the years of experience but the determination to always create something for the better.
A concept store exclusively designed for Oreo to launch the world's first branded travel themed, omni-channel airport dining shopping & entertainment experience.
A concept store exclusively designed for Oreo to launch the world's first branded travel themed, omni-channel airport dining shopping & entertainment experience.
XO Celebration - A themed concept campaign designed for Remy Martin XO during holiday season.
An engaging event to launch the new Tanqueray 10 by elevating your way of creating your G&T.
A sensory space to experience the new launch of Godiva chocolates specially designed by renowed Chefs.
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